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Fenty won the British fashion award in the category 'urban luxe' showing an increase in its already high profile. It means that the star is now being recognised by a wider audience, not just in America, as it is an American brand. It's also popular in other countries as it has popular clothing and brand collaborations with Puma.
Well done to Rihanna as she's always creating really amazing pieces that are so out there but so relaxed at the same time. The star has a great eye for detail as she always impresses us with new up-market clothing every season that anyone can wear and look great in.
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From the moment the brand was launched, it has brought out some great street wear. Shoes, clothes and accessories that are astounding and loud enough to stand out in the crowd. She also has some every day casual wear that is just as cool and comfy looking.
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Kudos to Rihanna!
-Etté
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